The nation’s favourite online PT Joe Wicks has topped the list of Britain’s most highly-paid fit-fluencers cashing in on their huge social media presence.
Joe Wicks – also known as The Body Coach – earns over £10,000 per Instagram post alone, while the monetisation of popular videos through ad-clicks sees him rake in £7,500 per YouTube clip, according to data from online marketplace OnBuy and Influencer Marketing Hub.
Wicks first rose to prominence during the 2010s as a fitness coach and nutritionist, when he began posting training videos online before releasing his first cookbook, ‘Lean in 15: 15-minute meals’ which became a best-seller in 2015.
But in March 2020, Wicks embarked on his ‘PE with Joe’ campaign to help kids remain active from home during lockdown – an initiative which quickly saw him become the country’s most famous online fitness coach and earned him an MBE.
Wicks’ current number of Instagram followers stands at 4.2 million – more than double the number he had pre-pandemic – setting the benchmark for fitness influencers.
But the pandemic has also seen a torrent…
