UK-based high-end department store chain John Lewis has announced the launch of 100 new fashion brands in the next one year. Close to 40 of these will be launched over the next six months as part of its strategy to respond to a shift in customers’ shopping behaviour. The retailer will also allow brands to directly sell products on its online channel.
Some of the brands slated to be made available at John Lewis include plus-size lingerie brand Oola, menswear brands Raging Bull and Spoke London, as well as sustainable brands like Knowledge Cotton Apparel, Dedicated and Lefrik. Farah, Simon Carter apparel and Trotters childrenswear will also be added, according to British media reports.
Additionally, the retailer is looking to grow the range of affordable brands on its e-commerce platform with Crew Clothing, Dorina Lingerie and Lands’ End.
“We’ve offered customers the option to buy larger branded home products directly from suppliers via for a number of years and we’re now expanding this into fashion, providing customers with even greater choice. As part of our plans to…
