The woman once notorious for her tendency to grab the breasts of TV fashion makeover candidates is standing in her office, describing the significance of her company’s new enterprise resource planning software, or ERP.
Putting local distribution into important markets such as Australia is one plank of the growth plans this year for Trinny London, the brand founded by Trinny Woodall. Her longtime partnership with Susannah Constantine on the BBC makeover show What Not to Wear, which aired between 2001-2007, became a TV phenomenon.
The exacting eye and very hands-on style that Woodall, 57, once brought to the fashion choices and bra fit of thousands of women is now deployed on the premium make-up brand that she founded in 2017. The range is sold almost exclusively online, direct to consumer by the company.
Frankly, you would forgive Trinny the chief executive for being rather “over” everyone talking about Trinny the boob-grabbing TV presenter.
But she takes it in her stride: “I think careers go in cycles, apart from when you finally find your entrepreneurship . . . I…
