Two-thirds of the top news sites in the US saw traffic shrink month-on-month in August following a bumper July.
But the picture is rosier over a longer timespan, with three-quarters of the top 50 publishers seeing year-on-year growth in visits in August.
The contraction is particularly pronounced among the top ten US news sites by traffic, where eight publishers saw visits drop compared to July.
In July every site in the top ten saw month-on-month traffic growth, likely driven by blockbuster news events including the first assassination attempt on Donald Trump and Joe Biden’s departure from the presidential race.
But in August People.com (162.6 million visits) and Yahoo Finance (162.8 million) were the only top ten sites to continue growing their traffic, by 3% and 2% respectively.
