The designers hope to represent Generation Z with their approach and style and spoke about the challenges of getting a business off the ground.
Two young Manchester fashion designers have founded menswear brand Advocates
The founders of a new Manchester menswear brand are hoping to represent the values and ideas they hold dearest while also putting the city on the fashion map.
Advocates is the brainchild of 26-year-old fashion graduates and businessmen Jack Lloyd and Elliot Stephen who had the idea to start their own brand for several years before finally making it a reality.
They spoke about making it through the challenges of the Covid-19 pandemic to get onto the ladder in business.
And they described how Manchester has thoroughly influenced their work and the clothes they hope to put on shelves across the UK and around the world.
Who are the duo behind Advocates?
Jack and Elliot are lifelong friends from Ramsbottom who shared a passion for the arts from a very early age.
Both studied at degree level,…
