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In 2017, Nasdaq predicted that ecommerce would account for 95% of purchases by 2040. Not even five years later, that already remarkable market-transition prediction has been further accelerated by the Covid-19 pandemic; despite health and safety protocols meant to bring people back out of their homes and into stores, most are still inclined to shop online.
Shopping trends vary by country, but ecommerce gives you the option of a global marketplace. This will increase opportunities for business success, especially if you find a niche among top-performing categories. A recent analysis by Oberlo ranked shopping categories in terms of worldwide revenue. The top five:
1. Fashion
The biggest mover in ecommerce right now is fashion, with consumers expected to spend nearly $760 billion in purchases this year. In fact, more than 25% of all dollars consumers spend online is spent on fashion, and those numbers are expected to increase. Leading European online fashion retailer, Zalando, saw its gross merchandise…
