It is a conundrum that British tourist boards have struggled for decades to solve: how do you persuade holidaymakers to swap sangria in Spain for Blackpool rock?
This year, record numbers of Britons opted for domestic holidays amid pandemic-induced clampdowns on foreign travel. Now, despite this August’s temperamental weather, many appear to be planning a holiday in the UK again next summer.
Accommodation providers report that bookings for next year are already pouring in, with the usual suspects – Cornwall, Devon and Norfolk – particularly popular. There is also a noticeable increase in demand for destinations in Cumbria, the Peak District and Pembrokeshire.
Host Unusual, a website offering more esoteric domestic holiday locations, has registered a strong level of demand for 2022. Properties in popular areas including treehouses and windmill conversions – as well as the more usual accommodation near beaches – have already been booked for next year’s peak summer dates.
The site’s co-founder Alex Wilson said many people have adapted their booking behaviour because they…
