A tech and fashion start-up created by three University of Southampton students has launched an international platform aimed at the European market.
The project Cece was started by sisters Marcella and Melissa Wijngaarden and their friend Noor Veenhoven, who met whilst studying in Amsterdam.
The ethical fashion brand is an online platform that combines the sustainable products of over 300 fashion webshops and 500 fashion brands on one website. The company aims to make it easy for shoppers in Europe to find sustainable and ethically made products and offer an easy alternative to large fast-fashion platforms such as H&M, ASOS, and Zalando.
Founder, Marcella Wijngaarden, who is 28-years-old, said: “Me and my co-founders wanted to buy things and clothes more ethically. However, it was so much more difficult to find ethical alternatives.
“We realised that it shouldn’t be this hard to find sustainable purchases and that not everybody has the time to research all these brands and look into everything else.
“None of us has a background in fashion, but everyone…