Finnish sustainable sneaker start-up Rens, which makes shoes made from coffee grounds, is looking to raise 1 million US dollars with a Kickstarter campaign to fund the manufacture of its new Nomad shoe, which represents a revolution in eco-design.
The company’s founders, Jesse Tran and Son Chuis are pioneering the use of recycled materials in performance shoes and its latest iteration, the Nomad, is constructed from a composite material made from recycled coffee grounds and recycled plastic, utilising recycled products and by-products.
The Nomad is the second generation of sneaker Rens has developed and follows the success of the Original shoe launch in 2019, also funded via a Kickstarter campaign that hit 500,000 US dollars.
This time around, the start-up is aiming to become Finland’s biggest Kickstarter to date, with a target of 1 million US dollars, which will be used to manufacture and distribute the shoes.
Rens states that by launching again on Kickstarter that it is “putting the customer first” as it allows them to give real-time feedback, and by pledging…
