After a year-long hiatus, Sephora has finally announced that its annual beauty event Sephoria is coming back this fall for the third time. In its first two years, Sephoria has been a live, ticketed event held at a convention center in Los Angeles, though this year, it’s returning virtually (for free!) due to current events and growing safety concerns amid the COVID-19 pandemic.
“We are thrilled to reintroduce SEPHORiA this year and bring our clients a unique, innovative, and more inclusive beauty experience,” Deborah Yeh, Sephora’s chief marketing officer, said in a statement. “In 2021, we felt it was important to have a moment of joy with our clients and we’ve worked hard to recreate the special SEPHORiA environment our clients know and love, by delivering an unmatched virtual experience that they can enjoy free, from anywhere.”
Sephoria, which…
