A SCOTTISH beer brand has warned the average price of a pint could exceed £7 “as the norm” in some cities.
Alan Mahon, founder and chief executive of purpose-driven UK brewer Brewgooder, said spiralling production costs driven by the conflict in Ukraine, currency and duty challenges, and soaring inflation had created a serious concerns for the industry, made worse by the scrapping of a freeze on alcohol duty announced by Chancellor Jeremy Hunt earlier this month.
Mr Mahon said the price of raw ingredients including wheat and barley are rising well in excess of the rate of inflation, adding other key “unseen” materials – such as energy and gas – have hit high levels, with carbon dioxide now costing 3,000% more than it did this time last year.
Despite these significant headwinds, Mr Mahon said that Glasgow-based Brewgooder, whose customers include Morrisons, Asda, and the Co-op, as well as on-trade customer such as the Gleneagles Hotel, would be continuing to honour all of its ongoing commitments to…
