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Ricky Gervais has explained why Netflix didn’t bother promoting his new stand-up special.
The British comedian’s controversial stand-up show, titled Armageddon, was made available to stream on Christmas Day without much fanfare from the streaming service – and, despite being mauled by the critics, it has since become a huge hit.
However, Gervais addressed Netflix’s lack of promotion in a post shared the week before release, suggesting that Netflix had refrained from placing posters of the film in public.
The comedian told his followers on X/Twitter: “Netflix aren’t doing any posters because they can’t be arsed.” When one of his fans asked why the service wasn;t “advertising” the show, Gervais replied: “They think it’s going to be huge whatever.”
The stand-up special did an effective job promoting itself thanks to the furore surrounding a controversial jokethat inspired a petition calling for its removal.
A teaser for the show…
