As part of our recent Beauty Forward 2024 digital summit, we spoke to MD for Weleda UK – Jayn Sterland – about how the already highly sustainable business is constantly striving towards achieving an even more circular model.
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CosmeticsDesign-Europe (CDE): What’s currently happening at Weleda in terms of becoming a more circular business?
Jayn Sterland: We’ve always been a regenerative company. I wouldn’t necessarily say we’ve set out to be a beauty company. We came from very humble beginnings. We were a clinic in a hospital in Switzerland, and we’re still based in the village we started in.
When we started out it was very much about how we could use nature and be part of nature to help the healing processes in the body. And that’s really been our North Star. And it still is 100 years later.
And to do that, it was very much about working in harmony with nature. And we have almost by design become a regenerative company. So, we are farmers first and foremost; we…
