PARIS — Losses are mitigating after six consecutive quarters of declining beauty transactions in the U.K. and the U.S.
Direct-to-consumer beauty transactions were down 7 percent year-on-year in the U.K. and 10 percent the U.S. during the third quarter of 2024, according to Consumer Edge’s most recent beauty digest.
The consumer data-driven insights company, which tracks beauty transactions, found this was primarily a result of ongoing inflation biting into people’s spend.
Still, there was a swell of transactions among the 18- to 44-age set in the U.K., plus positive trends coming from the fragrance segment. In the U.S., brick-and-mortar beauty retailers’ transactions declined 2 percent, while on the continent, they were flat.
U.K. beauty retailers’ transactions were up 4 percent in the three-month period. The uptick took place in both single-brand and large, multibrand retailers, with standout results from Sephora, Allbeauty and Notino.
“This shift toward beauty retailers as well as large, multi-industry merchants could be…
