E-commerce startup Purple Dot has raised 4 million dollars in early-stage funding led by U.S.-based Unusual Ventures. The news was reported by TechCrunch. The U.K.-based company is a waitlist and pre-order platform that allows fashion brands to only produce the exact volume of goods ordered to reduce waste. Other investors in Purple Dot include Connect Ventures, Moxxie Ventures, and the family office of Indeed co-founder Paul Forster.
The company was founded in 2019 by Madeline Parra and John Talbott. The company claims they are the only platform of its type that allows companies to sell inventory earlier to maximize sales.
In a statement, Parra said, “By selling earlier, brands open up a whole new window to capture sales. The legacy mindset and technology assumes you need inventory in the warehouse to sell it. But with Purple Dot, you can always be selling because selling and shipping can be asynchronous. This is the “A-ha” moment for our brand partners. To get a sell-earlier strategy right, you need a dedicated approach that gets the customer experience, and…
