Primark has committed to making all of its clothes using recycled or more sustainably-sourced material by 2030 while promising the move will not result in higher prices.
The fast fashion giant also said it will strengthen the durability of its clothes so they last longer and design garments so they can be recycled.
The retailer’s new sustainability strategy includes halving its carbon emissions and “pursuing” a living wage for workers in its supply chain.
Currently, some 25% of Primark’s clothes are made from recycled or more sustainably sourced materials.
The first step of its commitment will see all men’s, women’s and children’s entry price t-shirts being made with sustainably sourced cotton over the next year.
Primark said it will make changes to its design process to ensure its clothes can be recycled at the end of their life to help reduce fashion waste, and is working with waste and resources body Wrap to draw up new industry guidelines on durability.
Primark chief executive Paul Marchant said: “We…