According to The NPD Group, prestige skincare sales in the UK declined 23% in 2020 as consumers began to adopt the “Skinimalism” trend. The total prestige skincare market was valued at £295 million ($418.5 million) in 2020, a year when brick and mortar stores were periodically closed, and consumers changed many of their traditional at-home beauty routines.
The Skinimalism trend features a pared down skincare and make-up routine which adopts a minimalist, back-to-basics approach, according to Pinterest’s 2021 Trend Predictions Report. NPD’s research suggests that UK consumers appear to have embraced this attitude in their skincare buying habits.
Three skincare subsegments demonstrated this in 2020 reporting a decline in sales less than the total category. Sales of prestige face cream declined 20%, prestige face cleansers declined 17% and facial exfoliators declined 3%.
Emma Fishwick, account manager, NPD UK Beauty explained, “Face cream, facial cleanser and facial exfoliators are the three sub-segments where consumers have gone back to basics whilst some…
The Skinimalism trend features a pared down skincare and make-up routine which adopts a minimalist, back-to-basics approach, according to Pinterest’s 2021 Trend Predictions Report. NPD’s research suggests that UK consumers appear to have embraced this attitude in their skincare buying habits.
Three skincare subsegments demonstrated this in 2020 reporting a decline in sales less than the total category. Sales of prestige face cream declined 20%, prestige face cleansers declined 17% and facial exfoliators declined 3%.
Emma Fishwick, account manager, NPD UK Beauty explained, “Face cream, facial cleanser and facial exfoliators are the three sub-segments where consumers have gone back to basics whilst some…
