Luxury brand Philipp Plein recently announced the return of its women’s and men’s collection Plein Sport, which it will present at the upcoming Milan Women’s Fashion Week in February 2022.
Plein Sport was originally launched by the Plein Group in 2016 as an answer to the demand for luxury athletic products. Paused in 2018 due to strategic decisions within the group, “Plein Sport is now back stronger than ever and ready to take its rightful place in the market between performance and luxury wear,” said the brand in a press release.
The new Plein Sport collection was designed and structured in such a way that it is completely different from the Philipp Plein collections. It includes activewear in innovative fabrics that renounce denim, applications and leather and centres around sneakers with cutting edge shapes and soles that are the result of in-depth research and large scale investments in development by the brand.
The differentiation from the other collections is also evident in distribution, as Plein Sport is offered through a network of…
