The past 18 months has been undeniably difficult for businesses and customers alike as they’ve had to adjust to rapidly changing circumstances and increased uncertainty. However, the education sector has especially felt the brunt of this, as many students have relied on university and college staff for support and guidance throughout the period. With lockdowns disrupting the delivery of their education and a transition to digital learning and teaching almost overnight, this has been an exceptionally huge adjustment for students.
Communication has been arguably the essential element of the sector’s COVID-19 response, from providing learning to helping students, parents and prospects understand what the restrictions mean for their education experience. This is a trend that is likely to continue with coronavirus cases increasing across the UK and lecturer strikes on the horizon, meaning that the impact and future of their education is unclear.
At the same time, these changes have occurred against an ongoing process of technological advancements and changes in customer…
