Chris Waiting, chief executive of The Conversation
With trust in media showing promise of recovering from an all-time low (increasing six percentage points to 44 per cent), the recent launch of GB News had a chance to do something different.
After initially pulling in 336,000 viewers – three times the number that watched BBC News, for the launch, GB News has now built up record figures with their flagship 8 pm interview show pulling in 92,500 viewers for 23 June. These figures were again three times higher than Sky News, and 26 per cent more than BBC News, including higher numbers in the 16 – 35 year old demographic.
But despite the uptick in viewer figures, GB…
