During the past 16 months, we’ve turned to social platforms for community, laughs, and escapism like never before. Ofcom revealed that adults are now spending a quarter of their day online. NHS workers turned to social media for the same reasons, because while many of us struggled, healthcare workers have been at the sharpest end of the pandemic. The social video-sharing platform TikTok saw its UK user base grow by over 75 per cent in 2020, with 8.5 million Brits using the platform by August last year.
Tiktok has proved popular with health workers, who we’ve seen letting off steam – Village Pharmacy Narborough & Cosby, based in Leicester, created a dance video in celebration of reaching over two million views on their TikTok platform, to songs including Grease classics to rapper Lil Mama’s ‘Lipstick’.
Doctors have also been sharing everything from wellbeing tips, warnings about disinformation, advice about advocacy campaigns, to darkly humorous takes on COVID-19 naysayers.
With doctors going viral more frequently, the ‘healthcare influencer’ movement has gained…
