Credit: Courtesy of Sofía Delgado (above) of Newsquest
UK regional news publisher Newsquest has been experimenting with ‘audio features’ as a way to boost audience engagement and subscriptions this year.
Its parent company Gannett, in partnership with the Google News Initiative, has developed an in-house app called Bytecast. It allows reporters to record, edit and upload audio files straight to their internal CMS, thus helping the reader immerse themselves into the soundscape of the story.
At the start of the year, Newsquest rolled out the feature to a number of its titles. One of the first to give it a shot in the UK was Sofía Delgado, regional audience and…
