— Leading fashion retailers increased data talent by over 40% in the last year
— Levi Strauss & Co. and Nike outperform other retailers in investments in data-related teams
MADRID, Sept. 2 2021 /PRNewswire/ — Leading fashion retailers and brands are increasing the number of data-related professionals they employ as they look to build their competitive advantage, according to new research by algorithmic merchandising firm Nextail.
Analysis of the hiring patterns of 22 leading fashion companies shows that they have increased the number of data recruits by 40% over 2020. In fact, there are 8.2 data-related employees per US $1Billion of revenue among indexed retailers.
The annual Retail Data-Forwardness Index (RDI) measures how much of their overall budget fashion businesses are investing in data science, data analysis and AI by way of such hires. It divides the number of data-related employees by overall revenue for each retailer and creates a score then ranked against comparable retailers and brands.
The RDI shows that sportswear businesses and the big North American…
