None of the ten biggest news websites in the UK saw a bigger audience in February than in January, according to Press Gazette’s latest monthly ranking.
ITV saw the biggest fall among the top sites by audience size, down 7% compared to January (14.4 million) according to data from Ipsos iris. It was followed by Mail Online (audience of 21.4 million), Sky News (17.7 million) and the Mirror (21.3 million), which each saw a 6% month-on-month fall in audience.
This trend was in contrast to January, when all but three of the top ten newsbrands grew their audiences month-on-month.
Year-on-year the picture was the same for the top ten brands with each recording declines compared to last February. Seven saw double-digit drops including Metro (with 13.6 million unique visitors in February) seeing the largest year-on-year fall at 15%. Sky News, the Guardian (audience of 20 million) and the BBC (37.6 million) saw falls of less than 10%.
Among the wider top 50, a Reach regional newsbrand…
