“maude is a category leader with a clear mission to democratize and destigmatize an antiquated view of sex while reframing intimacy as self-care,” says Cristina Nuñez, Co-Founder & General Partner at True Beauty Ventures. “Éva is a visionary, fearless founder who has innovatively bridged the gap between sex, health, and personal care through a thoughtful product offering that has redefined the meaning of modern intimacy for the consumer.”
maude launched in April of 2018 and was founded by Éva Goicochea after successful careers in healthcare legislation and brand strategy (early employee at Everlane). One of only 15 Latinx women to raise over $7M in VC funding, Goicochea was chosen as one of Entrepreneur magazine’s first-ever 100 Powerful Women in 2019, WWD’s 60 Power Players in Health and Wellness in 2020 and 2021, and was selected as one of Forbes Next 1000 in 2021. As a part of this raise, maude’s board will now be entirely female and majority Latina with Cristina Nuñez (True Beauty Ventures) and Paola Felipak (Fable Investments) taking seats.
“Before we launched, the…
