Whatever Meghan Markle or Kate Middleton choose to wear, millions of royal fans rush out to buy the items and high street retailers and top fashion brands race to replicate them. These two royals are highly influential in the fashion industry. Recent data reveals the Duchess of Cambridge has a bigger overall fashion impact. But the Duchess of Sussex is more popular in terms of the number of searches she received. Express.co.uk spoke to stylist Melita Latham about the two royals fashion choices.
A new study conducted by Vera Clinic analysed monthly search volume for key items in both Meghan and Kate’s wardrobes to see who is the most influential and popular fashion-wise.
According to the data, Kate was the most influential across the board when it comes to fashion and the research revealed the search term ‘Kate Middleton dress’ had a 114 percent more search than ‘Meghan Markle dress’.
When Kate steps out wearing a dress, she gains an average 9,000 UK and US monthly searches.
This is compared to the 4,200 searches for when Meghan opts for the same item.
