Founder and Creator Lucy Yeomans, previously at Harper’s Bazaar and Net-A-Porter, will become Co-Chairman and Chief Brand and Product Officer. Lucy will continue to spearhead DREST’s strategic product, partnerships, brand and creative development in her role as Chief Brand & Product Officer, enabling the gaming platform’s metaverse development. Lucy will be joined as Co-Chairman by investor and entrepreneur Graham Edwards.
Lisa Bridgett – previously COO – is appointed as CEO and will also join the company’s board. Lisa will drive DREST’s development across gaming, media, data and e-commerce as the company builds on its 250% year-on-year user growth, and prepares for rapid acceleration in 2022. Lisa, who hails from Accenture, Universal Music, Ralph Lauren and Net-A-Porter brings considerable technology, digital and e-commerce acumen.
Lucy and Lisa are focused on building the gamified, user-generated content metaverse with luxury at its core. The planned management evolution follows significant user retention and growth in 2021 for DREST, and with the luxury and lifestyle…
