Retail disrupter Lone Design Club is partnering with Europe’s largest retail destination, Westfield London, to launch the LDC X Westfield London pop-up retail experience.
The pop-up aims to put “human connection and storytelling back at retail’s centre,” explains the Lone Design Club, by empowering independent and sustainable designers to engage directly with a new audience, while also highlighting a new generation of artisans and makers pushing the boundaries of sustainability.
Launching on June 24, the LDC X Westfield London interactive pop-up will trailblaze new production methods and integrated technology, including an in-store swap shop from Swapchain, allowing customers to exchange clothes with a simple tap of an app.
The store will feature ethical brands across fashion, beauty, and lifestyle, including exclusive pieces from British designer Dylan Joel, who challenges and redefines the boundaries of menswear and womenswear with contemporary androgynous garments.
There will also be a new range of sustainable accessories from Amadeus and Stephanie Grace…
