It’s no secret that on the work front, the Covid narrative has predominantly been a negative one, with two-thirds of Australian businesses reporting a hit to revenue in 2020 and underemployment hitting a historic high of 13.8%, impacting 1.8 million people.
Despite this, lockdowns have brought growth to certain sectors, with Australians spending big in areas such as beauty, hobbies and home furnishings. This increased desire for little luxuries is sometimes called the lipstick index. So what does it feel like to be an outlier in a downturn? We asked four business owners to share their experiences.
Edel Beattie, AKA The Happy Organiser, has been inundated with requests for home organisation help. Virtual consults have made it possible to reach more clients desperate to tidy the homes they’re spending more time in.
“I started my business during the first lockdown in 2020 as I could see there was a need for a service in this area, especially since more people were working from home and…
