The term clean beauty has been contentious since it first popped up.
Why? Well, there’s no monitored or accredited definition, so what constitutes as ‘clean’ is up to the brands to decide for themselves. It’s a little murky.
Considering clean beauty often comes with a higher price tag, there’s a temptation to shoehorn a product into this category.
One thing that’s been particularly controversial is the clean beauty community’s dismissal, or even demonising, of preservatives.
Often listed as an ‘unclean’ or ‘bad’ chemical, it has made some consumers fearful or unsure of whether to avoid them.
The tested preservatives that are used widely in beauty don’t cause problems for most people – they’re helpful, even, extending a product’s shelf-life and keeping bacteria at bay.
Arguably, a more natural product over a synthetic one has more room for slight discrepancies batch to batch, owing to the fact that synthetic products are more tightly regulated.
So…
