The Peak District Proud Fund aims to raise money to buy equipment for community organisations to help care for the park.
Peak District National Park Foundation hopes the campaign will also raise awareness about problems posed by litter – including danger to wildlife and fire risks.
In the longer term, the fund aims to create a small grants pot for community organisations carrying out Peak District Proud activities, from litter picking to wildlife monitoring to tree planting.
Trustees, staff and volunteers from the foundation have already headed to the Monsal Trail for a litter pick.
Foundation chair Jen Lowthrop said: “It was great to get out on the Monsal Trail and do something positive to help care for this wonderful place.
“We can all be Peak District Proud. It’s about taking simple steps such as taking your litter home with you, not having BBQs when you’re visiting the national park and keeping your dog on a lead.