Transitioning from selling business-to-business (B2B) to direct-to-consumer (DTC) isn’t an easy decision for wholesale businesses, and fashion brands make no exception. A DTC strategy can be challenging, as you may not be used to dealing directly with consumers or you may be worried about damaging your relationships with distributors.
However, as experts predict record numbers of brick-and-mortar stores will continue to close, the time has never been better to make the leap to selling DTC online — especially in Europe where DTC adoption is even higher than in the US with successful DTC brands like Happy Socks and Glossier.
But what exactly does implementing a DTC strategy mean for your business?
What Are the Advantages of Investing in a DTC Website?
Beyond simply creating an additional revenue stream — which is a huge plus in itself — with a DTC website, you have the opportunity to reach even more potential customers that are ready to buy your products. So instead of potentially losing the sale because the customer can’t buy from you online, with a DTC ecommerce…
