This is one of the most exciting times to be in education, as widespread and deep foundational changes plot a new path forward for learners and their learning providers.
Drew Castle, Senior Strategist at design and technology agency Rufus Leonard, explores some of the drivers of change and how digital can be leveraged to help learning providers stay relevant, competitive, and diverse:
Learner behaviours, priorities and expectations have shifted drastically, with COVID accelerating the pace of change. From supportive home-schooling toolkits, to flipped learning in secondary schools and digital-first disruptors in higher education, digital is underpinning and enhancing educational experiences across the lifelong learning journey and has become a basic expectation. And with a different type of provider to cater to every need, a purely physical learning experience – with a large sum investment, long periods of study and a traditional qualification – is no longer the only option.
Differentiating from the rest of the competition requires evaluation of the specific…
