H&M in Commercial Road will close next month, a pattern which the Bournemouth Town Centre BID said was being repeated up and down the country.
The store will close on September 12, with a spokesperson directing people to the Castlepoint store.
The spokesperson said: “H&M Bournemouth will close on September 12.
“At H&M we continuously review our store portfolio, the decision to close this particular store was part of the long-term strategy to ensure we are offering our customers the best possible shopping experience in the right locations.
“Customers can continue to shop for quality fashion at the best price at our nearby Castlepoint store or online”
It was not known how many jobs would be lost or how many shops across the country were closing.
The chairman of the Bournemouth Town Centre BID, Martin Davies, said independent businesses would help drive the recovery of the town.
He said: “It’s regrettable that we are losing a major national brand and my sincere sympathies go to the staff members.
“But this is a pattern being repeated…
