Digital department store Freemans has signed up designer Henry Holland for an exclusive homewares collection featuring contemporary textiles, soft furnishings, decorative accessories, and statement furniture for autumn/winter 2021.
The Henry Holland Modern Living collection will be available from September and features 100 affordable pieces that stay true to “Henry’s design aesthetic and interiors vision, with a nod to iconic designs from the 1970’s”.
Richard Cristofoli, chief customer officer at Freemans, said in a statement: “We are incredibly excited to be working with Henry and are confident this new collection will mark another major step forward in our ambition to elevate our extensive homewares offer in line with our ambition to become the online department store of choice. His standout style and unique contemporary aesthetic offers something fresh and responds to what our customers are looking for.”
Holland added: “I am so excited to see this collection launch. I have been working with the team at Freemans for a while and I’m delighted by the pieces…
