New tourism campaign Head East launches today and it will showcase the region’s cultural gems and upcoming events.
From coastal locations to rural and urban settings, over one year, Head East will highlight the region as a must-see cultural destination in the UK and encourage sustainable travel.
By highlighting a selection of events in 2021 and beyond, the campaign invites people to enjoy themselves as they reunite with loved ones.
Head East is also demonstrating that culture is open to everyone, with campaign stories expected to range from grassroots events to high-end arts.
Whether people are long-term culture vultures or new to the scene, Head East will feature events such as the below, taking place this summer:
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