A new study could help retailers get back on their feet after 18 months of the pandemic decimating the High Street
Introducing a four-day working week would boost high street sales by an estimated £58billion.
Three-day weekends would not only give shoppers 20% more time to buy, but increase spending on hobbies, gardening and DIY, according to analysis.
And the boom would come when struggling retailers need it most.
The study by e-commerce experts at international delivery service ParcelHero also said a shorter week would help staff recruitment by making jobs more attractive.
Consumer research boss David Jinks said: “Lockdowns have made us all re-evaluate our work-life balance and we’ve seen most businesses can survive without the traditional 9-5, five-day week.
“It could boost key areas such as hospitality that have been hardest hit by the pandemic.”