Lydia Eustace, Marketing Director and Head of Health and Wellbeing at Moda Living, explains how the domination of wellness across the build-to-rent (BTR) industry will be crucial to creating better living standards and experiences in suburban locations across the UK.
Wellness is an ever-growing industry. A recent McKinsey report estimated that the health and wellness market is worth $1.5 trillion dollars and is projected to grow between five and ten percent every year.
This global growth is strongly reflected in the UK, with the health and fitness segment projected to increase by 12.07% in the next 5 years alone. More and more people are looking for ways to improve their wellbeing and mindset, by prioritising activities which can help improve overall health, and proactively seeking out apps and services which help them achieve this.
It could be committing to a personalised nutrition programme, taking up a new hobby, working with a personal trainer or using apps aimed at enhancing mindfulness or sleep quality.
The concept of wellness now permeates…