Social media consumption has risen by a significant amount since the outset of COVID-19 and this is not surprising at all. Why? Lockdowns have meant the closure of all public spaces, facilities, and work-from-home systems are put in place. The result? Plenty of time on everyone’s hands.
As technology continues to modernise every aspect of our day-to-day lives, we also proceed to engage in social media-related activities to keep us entertained and in the loop. And speaking of social media, home-friendly application TikTok has taken over the world by storm with over 1 billion monthly active users publishing all genres of content.
If you still haven’t fallen to TikTok’s deadly trap, then props to you because it’s highly addicting and let me tell you why. Ever heard of the word “infinite scrolling”? This video-sharing platform is exactly the perfect example of that! Its scary algorithm system applies to your main page where you’re served an infinite number of videos catering to your interest. And the more you interact with users via following accounts, commenting, liking, and sharing…
