Support truly
independent journalism
Our mission is to deliver unbiased, fact-based reporting that holds power to account and exposes the truth.
Whether $5 or $50, every contribution counts.
Support us to deliver journalism without an agenda.
![Louise Thomas](https://static.independent.co.uk/static-assets/support-us/louise-thomas.png)
Whether you’re a die-hard football fan or a pub goer who’s constantly having the offside rule explained – you’re probably tuning in to watch the semi-finals and the final of the Euros.
And while we’ll be transfixed by what’s happening on the pitch, many of us will also keep a sly eye on the stands – where various celebs and footballers’ partners will be wearing their best threads.
The Nineties and early Noughties saw the rise of WAG style, most notably sported by the likes of Victoria Beckham, Coleen Rooney and Cheryl Cole, as she was known at the time.
![Cheryl Cole and Victoria Beckham were dubbed “Queen Wag” in the early Naughties (Owen Humphreys/PA)](https://static.independent.co.uk/2024/07/09/12/09092123-f69485b0-1ebf-41f7-9416-26b55c78b92e.jpg)
The worlds of football and fashion have been colliding more and more. The English fashion designer Grace Wales Bonner’s inaugural 2020 Adidas…