Noting the need for peer beauty advice, the ‘do not disturb’ beauty pods encourage you to bring a friend along, and features a dressing table, wind machines and vanity mirrors which double up as cameras so that shoppers can have fun with samples as they would at home and capture the moment before taking home a keepsake photo.
The Flannels Beauty Hauls, a cheeky take on the traditional ‘halls’, also feature a Beauty Bar. Especially created for beauty learnings, this discovery area is intended to offer the latest beauty advice, product recommendations, new launches and host intimate beauty events.
Taking further learnings from its fashion credentials, for those who prefer a professional opinion, you can also seek advice from Flannels’ personal shopping and concierge service, which offer an ultra-customised experience. While the brand has long been known for its regional-first approach, its new retail concept will develop on this to make beauty inclusive and accessible.
It means Flannels Beauty will be a one-stop shop, offering everything from iconic heritage brands like…
