With the cost of living increasing, new research has found that Britons are cutting down on health and fitness costs to make their money go further. Findings from a new study by supplement brand Nutrimuscle, stated that gym memberships have been the first to go as almost one in five people have cancelled them, with nearly half (49 percent) stating that it was “too expensive”.
It comes after research of 2,013 adults found that Britons are expected to spend an average of £23.9billion annually on health and fitness and a further £6.3billion on supplements.
Thirty-six percent of people who took the survey agreed that health and fitness was a priority for them at the start of 2022, but at this halfway point in the year, a third are now unsure if it still is.
When asked if they have found the right balance of a healthy diet and exercise to achieve fitness goals, 30 percent stated that they hadn’t, while just less than a fifth (18 percent) stated that they have found the right balance.
Richard Mortimer at Nutrimuscle, which commissioned the survey for its inaugural UK fitness report,…
