Fitbit Charge 5 has just been announced. It looks like easily Fitbit’s most sophisticated fitness band – as opposed to fitness watch – to date. Well of course it is; it’s the newest one! However, with a renewed focus on wellness, mindfulness, stress busting, heart health and all that sort of thing, Charge 5 does feel like something properly new rather than just the fifth version of a wearable. It also comes with six months of free access to Fitbit Premium, as the brand looks to reel in more long-term subscribers with guided workouts and ‘premium’ features that you should arguably get for free.
The slogan for the Charge 5 is ‘redefining strength’. Happily, this is not some sort of macho slogan about crushing weakness and discovering strength through joy. No, rather it is about how strength means overcoming adversity and being mentally strong. You have to search for the hero inside yourself. Search for the secret you hide. Search for the hero inside yourself. Until you find the key to your life.
‘This past year we’ve endured sickness, loss, increased stress and changes…
