By Brian Flesk, Head of Retail at Novuna
UK households purchase over 7.6 billion pounds worth of DIY products each year. It’s a competitive sector with non-specialists growing their market presence and home improvement retailers are rightly looking at ways to stay one step ahead.
As the Golden Quarter looms with consumers showing renewed confidence in the UK economy, it’s key that retailers find ways to strengthen their value propositions in order to enjoy a bumper trading period.
Benefits of offering finance
Home renovation projects can be an expensive venture. One of the key ways retailers can outperform competitors is by offering customers the chance to spread the cost of their purchase.
Point-of-sale finance plays a crucial role in attracting and converting browsers into buyers, while also helping to enhance average transaction values in the process. Finding ways to differentiate and enhance their multichannel offerings is particularly important for home improvement retailers who are vying for customers in an increasingly fragmented market.
As one of the UK’s leading…
