The fashion industry is characterized by always looking ahead to the future, predicting trends and anticipating the needs and desires of consumers. And while the industry has always been responsive – producing more goods in ever shorter timeframes to meet demand and pivoting to online and omnichannel sales to meet consumers where they are – the pace of change has only accelerated in the last year.
Not only have businesses had to focus on increased efficiency for success, but also providing an excellent customer experience. In a recent survey, one-third of consumer goods companies and nearly 40% of retailers named providing customer experience, commerce and marketing as their top priority for 2021.
Showcasing environmental credibility is one such way to connect with consumers, as they are demanding more sustainability and transparency from the brands and retailers they shop with and the fashion industry has increasingly been under the spotlight in this arena. It is increasingly an imperative for future success: a consumer survey conducted by the IBM Institute for…
