Self-confessed fashionista Danielle Beresford has launched a pop-up shop to promote her online clothing business.
She has taken over a store at the Potteries Centre for this week as part of an initiative aimed at helping independent businesses.
Now Danielle is hoping her venture, Aloud Clothing, will attract lots of new customers.
The 28-year-old juggles her fashion firm with working full-time at bet365. For much of this week, she is using her holiday time to run the pop-up shop.
She said: “It’s testing the waters. Pop-ups are getting more and more popular because you are not restricted to having a permanent place.
“I had four carloads of stuff I took up there, so it took quite a lot of setting up. It’s so far, so good. We are starting to get sales now.”
(Image: Steve Bould)
She launched Aloud Clothing as an online women’s clothing store back in November and has promoted the website via Instagram and Facebook.
“I did a lot of research…
