Leicester and Leicestershire Business Gateway have recruited a dazzling array of creative talent to help fashion and textiles businesses succeed in 2022.
Experts in photography, video, branding, digital marketing and websites will enable local businesses to attract new customers in a programme called SMARTUP: Create.
It’s no secret that the last two years have been very difficult for Leicestershire’s iconic fashion and textiles sector. As part of the ongoing support from the Business Gateway, a new one-day virtual event aims to help them showcase their products more effectively by using a range of media channels.
The SMARTUP: Create programme will enable beginners to understand how to create a brand using video and photography and promote it through digital marketing. It will also enable more experienced businesses to take their existing marketing activities to the next level; all with the aim of growing income for those businesses.
The agency So Very Creative is overseeing the programme which will be free of charge to participating businesses. Founder Ben Mainwaring…