Tell us more about the history of eyezon and how it got started
The company started a little over four years ago, initially as an R&D project. We didn’t launch with the idea of being a business immediately. It was a team of textual web developers, software developers, and marketing strategists.
Our main idea was to study live video as a format that would dominate not just social media but also the retail sector. We started conceptualising and exploring possibilities in its applications beyond the obvious ones.
At the end of 2018, we came up with several prototypes of different useful services for businesses and applicable in social media platforms. In 2019, we officially launched a pilot programme and started piloting the service we are selling. In February 2020, we launched as a business and product in the Eastern Europe, our initial pilot market for testing what we developed in the previous three years.
During 2020, lockdown sped up the process, much more than we initially hoped for. Since 2021, we have grown to over 50 clients in Russia and the CIS…