Jennie Johnson, the founder of nursery group Kids Allowed is looking to raise £2.6m in investment for her parenting app My First Five Years.
The entrepreneur has been working with Manchester-based digital agency Apadmi for the last seven months and has been alpha testing the app with 200 parents from across the UK.
She launched the new venture in January 2021 and has joined forces with long-term friend and co-founder Alistair Bryce-Clegg. Based in MediaCity, My First Five Years employs 11 people.
Johnson explained: “We are seeking to raise £2.6m and already have someone that has expressed support in funding any gaps to a maximum of 50 per cent so we launch in a really strong position.
“The child development space is full of apps that regard all children and their ‘ages and stages’ of development to be one size fits all. That’s not the reality. Each child is unique and develops at…
