Credit: Rodion Kutsaev on Unsplash
Direct publishing sounds like a 21st century journalist’s dream come true: a technology that allows newsrooms to create a direct relationship with their audiences while retaining control over their content, data, metrics and ad revenue. Struggling to wrap your head around this idea? Let us unpack it.
Direct publishing is an umbrella term for a new type of conversational journalism that is personal, interactive and that features rich content distributed via messaging services on smartphones. If you want a more geeky definition, it uses the rich communications service (RCS) messaging, which is essentially an upgraded SMS protocol…
